M&C Saatchi launch new TVC for ANZ
M&C Saatchi has produced a new TVC for ANZ to promote ‘more convenient banking’ for businesses.
The action-packed ad will be launched on Sunday on free-to-air, subscription TV and online with cinema and outdoor promotions to follow.
Credits:
- Title: The Chase
- Client: ANZ
- Creative: Steve Crawford, Murray Bansgrove, Sandra Galliazzo
- Account supervisor: Kimberley Milburn, Ashika Naran,
- Agency producer: Karen Muxworthy
- Editor: Peter Whitmore – The Editors
- Post production: Post Production – The Editors
- Director: Paul Middleditch, Plaza Films
- Production company producer: Peter Masterton, Plaza Films
- Sound: Barry Stewart – Sound Reservoir
Great commercial.
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Now this is good. About time M&C.
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As usual, unbelievable, too for reaching and ultimately of no consequence. Although on the unbelievable level it matches banks in general who are charging higher fees, interest rates and making more profit than ever, writing off billions of bad loans directly as a result of trading in unrealistic ‘mates’ investment vehicles and businesses, but continuing to make the mom and pops and families pay for these mistakes.
fuck em i say
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Gees that ‘wobbly cam’ makes it look SO more believable!
And at a run time of 1:40 … that’s a non-standard length for TV. Is this to be an online video only? Mind you, an edit down wouldn’t do it any harm – I sort of got the ‘fleeing from the customer’ bit in the first 10 seconds.
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Creative team who want to be making movies
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fantastic ad that keeps you engaged and happy to be pitched at the end – and drives home the message. And when you see it again, you may not watch it but you’ll recall that it’s the ANZ small business ad.
very well done to all involved.
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