M&C Saatchi Mobile appointed to launch new taxi app ihail

M&C Saatchi Mobile has been appointed to handle the launch of Australian taxi app, ihail’s.

The app connects Australians with taxi services including Silver Top Taxis, Black and White and Yellow Cabs across Australia.

Nicholas King, CEO at ihail, said in a statement: “We’re looking to redefine taxi app travel and M&C Saatchi Mobile has a proven track record of building mobile brands – they’re the perfect partner for us in this mission.”

Bobbie Gersbach-Smith, ANZ director at M&C Saatchi Mobile, said: “It’s a privilege to be partnering with an Australian-owned business that is unafraid of challenging the status quo of the evolving taxi app market.”

The app will be available for both iPhone and Android.


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