M&C Saatchi picks up more awards for Optus’s Clever Buoy campaign

M&C Saatchi Sydney has nabbed another Gold Lion and Silver Lion for Optus’ Clever Buoy after taking home a Gold Lion for the same campaign in the Mobile category earlier this week.

In awards presentations held in Cannes overnight, the agency picked up the gongs in the Cyber category, with Emotive Sydney also taking home a Bronze Lion for Optus’ Let’s Make an Anti-ad with Ricky Gervais.

DDB Group Melborune also picked up a Bronze Lion for PZ Cussons’ Radiant Return Master film.

In the radio category, GPY&R Melbourne won two Silver Lions for its Letters of Gallipoli campaign for charity Legacy while BMF grabbed a Bronze Lion for its Sportsbet campaign.

Eardrum grabbed five Bronze Lions for its Rewrite History campaign for Risk in conjunction with Ogilvy Indonesia Jakarta.

McCann Melbourne won Australia’s only Lion in the Design category, taking home a Silver Lion for its Infrequent Flyer campaign for Tigerair.

The winners:


Gold Winner
M&C Saatchi Sydney, Optus, Clever Buoy

Silver Winner
M&C Saatchi Sydney, Optus, Clever Buoy

Bronze Winner
Emotive Sydney / M&C Saatchi Sydney, Optus, Let’s Make an Anti-ad With Ricky Gervais
DDB Group Melbourne, PZ Cussons, Radiant Return Master Film


Silver Winner
GPY&R Melbourne, Legacy, Letters of Gallipoli 1 / Letters of Gallipoli 2 / Letters of Gallipoli 3 (x2)

Bronze Winner
BMF Sydney, Sportsbet, Walkout / Security Doors / Couples Scientists / Big Cats

Eardrum with Ogilvy Indonesia Jakarta, Risk, Rewrite History (x5)


Silver Winner
McCann Melbourne, Tigerair, Infrequent Flyer



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