M&C Saatchi picks up more awards for Optus’s Clever Buoy campaign
M&C Saatchi Sydney has nabbed another Gold Lion and Silver Lion for Optus’ Clever Buoy after taking home a Gold Lion for the same campaign in the Mobile category earlier this week.
In awards presentations held in Cannes overnight, the agency picked up the gongs in the Cyber category, with Emotive Sydney also taking home a Bronze Lion for Optus’ Let’s Make an Anti-ad with Ricky Gervais.
DDB Group Melborune also picked up a Bronze Lion for PZ Cussons’ Radiant Return Master film.
In the radio category, GPY&R Melbourne won two Silver Lions for its Letters of Gallipoli campaign for charity Legacy while BMF grabbed a Bronze Lion for its Sportsbet campaign.
Eardrum grabbed five Bronze Lions for its Rewrite History campaign for Risk in conjunction with Ogilvy Indonesia Jakarta.
McCann Melbourne won Australia’s only Lion in the Design category, taking home a Silver Lion for its Infrequent Flyer campaign for Tigerair.
The winners:
Cyber:
Gold Winner
M&C Saatchi Sydney, Optus, Clever Buoy
Silver Winner
M&C Saatchi Sydney, Optus, Clever Buoy
Bronze Winner
Emotive Sydney / M&C Saatchi Sydney, Optus, Let’s Make an Anti-ad With Ricky Gervais
DDB Group Melbourne, PZ Cussons, Radiant Return Master Film
Radio:
Silver Winner
GPY&R Melbourne, Legacy, Letters of Gallipoli 1 / Letters of Gallipoli 2 / Letters of Gallipoli 3 (x2)
Bronze Winner
BMF Sydney, Sportsbet, Walkout / Security Doors / Couples Scientists / Big Cats
Eardrum with Ogilvy Indonesia Jakarta, Risk, Rewrite History (x5)
Design:
Silver Winner
McCann Melbourne, Tigerair, Infrequent Flyer
Does this mean we won’t see the Dolmio Pepper Grinder go into mass production?
User ID not verified.
That’s it — I’m starting an agency called AA (Anti-Ads.)
No more of the ridiculous, high faluttin’ emotion appeals to empowerment and a better life that have have saturated this industry so it resembles a soggie newspaper.
Time to drag this industry kicking and screaming up to the level of the entertainment industry it’s embedded in. It will live or die on the premise: People hate ads.
Who’s with me on this?! C – h- a – r – g – e! (Maybe that’s a better name.)
User ID not verified.
Congrats Simon and the Emotive team on your well deserved Cannes win! Hard to top a Cannes win as a measure of success in your first 150 days.
User ID not verified.
Couldn’t help but notice Eardrum’s 5 Bronze winning ads for Risk were missing from the list above. We quite liked them. https://soundcloud.com/eardrum-2/risk-rewrite-history
User ID not verified.
Thanks Ralph@eardrum, my apologies for missing it! I’ve added it into the story.
Cheers,
Miranda – Mumbrella