M&C Saatchi Sport and Entertainment names new MD

October 15, 2021 3:11

M&C Saatchi Sport and Entertainment has a new managing director, following Krystyna Frassetto promotion.

Former managing director Jamie Gilbert Smith left the business in late 2020. The announcement regarding Frassetto also included that head of sponsorship Richie Butterworth, who joined the business in January has also departed “to explore new opportunities”. Frasnetto will be looking to recruit a replacement for Butterworth in due course.

The M&C Saatchi division appointed Frassetto as head of communications in March 2020 from We Are Social where she was group account director. She has also spent time at AKQA as digital influence director and Weber Shandwick.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.