M&C Saatchi Sport & Entertainment hires Krystyna Frassetto as head of communications

M&C Saatchi Sport & Entertainment has appointed Krystyna Frassetto as head of communications.

Frassetto will be managing Sport & Entertainment’s list of clients that span PR, influencer engagement, social and paid.

Krystyna Frassetto has joined from We Are Social

Frassetto joins after a year at We Are Social as group account director. She has also spent time at AKQA as digital influence director and Weber Shandwick.

Frassetto said of her appointment: “I’m really proud to be joining the S&E team at such a pivotal time. Already, after just a few weeks, I’m loving the opportunity to bring my blend of expertise to the team and together, deliver highly creative, original ideas with storytelling baked in, upfront.”

M&C Saatchi Sport & Entertainment managing director, Jamie Gilbert-Smith, said the appointment marked a ‘key moment’ in the agency’s evolution.

“Krystyna’s appointment represents a key moment in M&C Saatchi S&E’s evolution. As passion-based marketing continues to evolve, we need someone who can lead our offering across paid, owned, shared and earned channels,” Gilbert-Smith said.

“There are exciting developments in the pipeline and Krystyna will play a key role in driving this forward. Her unique skillset and experience make her the ideal person to lead this part of our business as we and our clients adjust to the new normal.”


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