M&C Saatchi Sport & Entertainment Australia undergoes brand refresh

M&C Saatchi Sport & Entertainment has refreshed its brand identity, market proposition and website.

According to the public relations, partnerships and activations agency, it is “doubling down on its passion proposition by helping clients take a broader view of audiences – identifying the right combination of mainstream and niche passions and crafting a contemporary connections plan that traverses owned, earned, shared and paid”.

The agency said the new logo reflects the vibrant, modern and youthful nature of M&C Saatchi Sport and Entertainment, with the new design using an overall colour palette of aubergine, pink, yellow and orange across all its branding.

“This refresh underscores a significant investment back into our people and product, after a rapid period of growth over the past two years,” said Krystyna Frassetto, managing director at M&C Saatchi Sport and Entertainment.

“Audiences are engaging with more content related to their passions than ever before and over the past two years we have been shaping our capabilities around that. We help brands tap into fans in whatever way they engage with their passions, be that through content, at live events or via their favourite influencer, so it makes sense to align our own marketing and branding in that same manner.”.


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