M&C Saatchi sports arm picks up Audi sponsorship as parent continues to work on rival Lexus

August 18, 2017 11:11

M&C Saatchi has managed to win a slice of the Audi business through its specialist sports and entertainment division, despite the parent agency being the creative lead on the Lexus account – a direct rival to Audi.

M&C Sports & Entertainment has already worked on Audi’s Hawthorn sponsorship

Mumbrella has learned Audi appointed M&C Sports & Entertainment to the business three months ago in a move that has been given the approval of one of Audi’s biggest direct competitors and a division of Australia’s biggest selling car maker’s, Toyota.

While unrelated, the move by Audi to appoint M&C S&E to handle the car maker’s sponsorship properties came at almost the same time Audi hired former Toyota CMO Brad Cramb as its new head of sales.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

Topics