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Former Toyota CMO Brad Cramb joins Audi in head sales role

Brad Cramb, who left the role of chief marketing officer at Toyota earlier this year, has joined Audi as its new sales director.

Brad Cramb’s career spanned more then 20 years at Toyota

Cramb joins the division of VW after more than 20 years rising through the ranks of Toyota from regional manager in Queensland to the CMO role.

A graduate of UTS in Sydney, Cramb oversaw the continued presence of the Toyota as Australia’s most popular car maker and was responsible for all branding and sales and marketing activities.

He also oversaw Toyota’s relationships with its rostered agencies including lead agency Saartchi & Saatchi, BWM Dentsu, George P Johnson as well as the company’s growing relationships with Google and Facebook.

Cramb also led the development of Toyota’s dealership co-op advertising fund which streamlined the brand’s media buying leading to improvements in Toyota’s buying power of 20%.

During his tenure in the CMO role Cramb also approved the prototype emergency beacon network for Landcruiser which was developed by agency Saatchi & Saatchi and picked up a gold Lion at Cannes last year.

Cramb is one of the number of current and former Sydney-based Toyota executives who are not moving with the company later this year as its relocates its sales and marketing operations to the former manufacturing plant in Altona in Melbourne.

In his new role Audi said he would “be responsible for the continued, sustainable growth of the Audi brand and it’s national dealer network, across all sales disciplines”.

 

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