M&C Saatchi wins Building Brand Australia brief
Austrade has announced the appointment of M&C Saatchi to the government’s Building Brand Australia initiative.
The agency will develop a new international brand for Australia as part of a $20m strategy to improve the country’s trade relations.
The new creative concept will be unveiled next month.
M&C Saatchi is understood to have pitched against STW Group, Sapient Nitro and the team of George Patterson Y&R and Landor.
Congrats. Bloody big win.
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fantastic win – well done.
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“Bloody well trade with far*in’ Australia maaate”
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Well done Tom Mac, you’re not just the most under-rated CD in the country, you’re also the best.
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