M&C Saatchi wins integrated account for fintech brand Slyp
M&C Saatchi Group has won both the creative and media accounts for Slyp, a fintech company backed by Australia’s Big Four banks, as it is set to launch in Australia.
The group won the business following a competitive pitch and will service the brand via a bespoke team at a group level, comprised of M&C Saatchi and Bohemia specialists. It is effective immediately, and sees the group become the company’s first retained agency partners in Australia.
A tick of approval for M&C’s integrated offering
Slyp is looking to “transform one the last analogue parts of the retail experience by delivering Smart Receipts directly to the customer’s banking app”, which will be available through each of the Big Four banks in the market locally, and is already live in the NAB Banking app.
M&C Saatchi is tasked with taking the brand to market, “supporting Slyp’s mission to get Aussies to take the simple step to switch on Slyp Smart Receipts in their bank app”.
Managing director at M&C Saatchi, Michael McEwan said: “We’re delighted to welcome Slyp into the M&C Saatchi Group. To be a part of their growth journey is incredibly exciting, they’re a great team with some big ambitions to scale and push the creative boundaries to get there.”
The appointment comes shortly after Paul Hutchison’s appointment as new Bohemia CEO, set to move across this year from leading Wavemaker in the UK.
Slyp’s head of marketing Jude Blankfield recently had her remit expanded
Speaking to Mumbrella, Hutchison and M&C Saatchi Group CEO, Justin Graham told Mumbrella the group is set to expand its integrated offering locally, looking at opportunities within and outside of the existing group structure.
Slyp co-founder and CEO Paul Weingarth said: “As we hit a crucial point of growth in our journey, having great partners by our side is key. We were immediately impressed with M&C Saatchi’s creativity and we’re incredibly excited, with their help, to introduce Slyp Smart Receipts to Australian consumers.”
The appointment follows soon after Jude Blankfield’s promotion to chief of staff at Slyp, adding the role to her existing remit which includes head of marketing.
Blankfield recently wrote about her new role for Mumbrella, in an op-ed entitled, “Why chief of staff is the newest step on the marketing career ladder”.
Other recent wins for the group include expanding its relationship with Woolworths, and being appointed as the integrated partner for World Pride 2023.
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Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.
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topics
Bohemia
justin graham
M&C Saatchi
M&C Saatchi Group
Michael McEwan
Paul Hutchison
Paul Weingarth
Slyp
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