The OMA 2021 annual report gives update on MOVE 2.0

June 8, 2022 9:56

The Outdoor Media Association (OMA) has today released its 2021 Annual Report, which highlights initiatives that have unified the industry, as well as highlighting its continued commitment to support communities using out-of-home (OOH) media.

“In 2021, we took Michelle Obama’s quote as our guiding light: ‘People who are truly strong lift others up. People who are truly powerful bring others together.’ We came together in our first-ever Out-Front introducing three major undertakings: our updated audience measurement system MOVE (Measurement of Outdoor Visibility and Exposure) 1.5 with the Neuro Impact Factor, the new industry standards, and our goal to be carbon neutral in 2022,” OMA CEO, Charmaine Moldrich, said.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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