M&C Saatchi wins Jack Daniel’s creative account
M&C Saatchi has won the Australian creative account for Jack Daniel’s, Mumbrella can reveal.
The account, which went to pitch last month, saw M&C Saatchi being successful against The Hallway, Mr Wolf and WhiteGREY.
“We’re looking forward to having M&C Saatchi on board,” a spokesperson for Jack Daniel’s Australian distributor Brown-Forman told Mumbrella on confirming the win.
Mr Wolf and Arnold Furnace were Jack Daniel’s incumbent creative agencies.
“The account, which went to pitch last month, saw Saatchi’s being successful against The Hallway, Mr Wolf and WhiteGREY.”
You might want to review the second sentence of your story. “Saatchi’s” refers to Saatchi & Saatchi, not M&C Saatchi.
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Hi Carl,
Thanks for flagging. We have corrected and made it clear we are referring to M&C Saatchi.
Thanks,
Vivienne – Mumbrella