M&C Saatchi wins Lifeblood creative pitch

July 8, 2024 9:48

Australian Red Cross Lifeblood has appointed M&C Saatchi as its creative behaviour change agency following a competitive pitch process.

With one in three Aussies needing blood or blood products in their lifetime, Australian Red Cross Lifeblood works to provide blood, plasma, transplantation and biological products across the country.

M&C Saatchi will help the organisation drive a deeper commitment to blood donation in Australia, via creative, behavioural change campaigns.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.