‘Sport can change your life’: The Monkeys reveals latest work for rebel
The latest brand campaign for rebel has been delivered this week by The Monkeys, part of Accenture Song.
On the back of the ‘Sport Is Calling’ brand platform established in 2020, the campaign hones in on the sporting journeys of everyday Australians “whose lives have been radically transformed by sport”.
Directed by Finch’s Christopher Nelius, the two films focus on outback grazier Brendan Cullen, and Olympian Sinead Diver.
