McCann London’s CEO Sheryl Marjoram returns to Aus with DDB

DDB Group Sydney has recruited McCann London’s CEO, Sheryl Marjoram as CEO. She will return to Australia for the role after 20 years in the UK in early 2022.

She replaces Priya Patel who was promoted to CEO of DDB Group Aotearoa New Zealand following the departure of Justin Mowday to The Monkeys.

DDB conducted an international search to fill the vacancy.

Sheryl Marjoram

Marjoram’s role will see her responsible for DDB Group agencies operating in the Sydney market, including creative agency DDB, digital agency Tribal, customer and data shop Track, PR agency Mango, and healthcare specialist DDB Remedy.

Sheryl spent time at The Campaign Palace in Sydney, before moving to London in 2001 to work for the likes of Ogilvy & Mather, Crispin Porter + Bogusky, Mother, and Saatchi & Saatchi.

She joined McCann London in 2017 as managing director and was promoted to CEO two years later. McCann London’s client list includes Just Eat (known as Menulog in Australia), Wimbledon, Xbox, and Microsoft.

At McCann, Marjoram scored a number of significant client wins including Just Eat (which she retained when the company merged to become Just Eat Takeaway), TSB, and Pernod Ricard. Marjoram also recorded wins at Cannes – including a Grand Prix – in addition to many other award ceremonies.

DDB Australia and New Zealand CEO and president Andrew Little said: “I am blown away by the calibre of talent and energy Sheryl brings to this role. She is a force of nature and world-class operator who will drive collaboration across the entirety of DDB Group Sydney, and give her all to our people, our work, and our clients.”

Marjoram said: “I plan to get a proper nap on the plane because when I land, it’s game on.”

Last week, DDB announced former Clemenger BBDO Melbourne chief creative officer Stephen de Wolf would be joining as national chief creative officer, to fill the gap left by Ben Welsh’s departure.

Also this month, DDB also promoted David Jackson to national executive creative director of Tribal, announced eight new DDB Sydney creatives, and hired Psembi Kinstan and Matt Pearce in Melbourne as group executive creative director and head of planning, respectively.


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