McCann Melbourne appoints David Ponce de León as creative director

McCann Australia has appointed David Ponce de León as creative director of the Melbourne office, taking the position vacated by Pat Baron who was promoted to the ECD role in June.

Ponce de León joins the agency following four years with independent BD Network, and is part of a wider overhaul of McCann’s management following the return of Adrian Mills to the agency as managing director in July.

On the appointment, Baron said: “David’s one of the truly innovative thinkers in our industry today. He just gets it. His passion and creative leadership is inspiring and we couldn’t be happier that he’s joined the team. It’s a real coup that David has chosen to join us. The timing is right and it just ads to the buzz around the agency.”