McCann Melbourne picks up AGL in pitch beating incumbent GPY&R

AGL Energy has appointed McCann Melbourne as its creative agency following a pitch, beating out incumbent GPY&R for the business, Mumbrella can reveal.

The company put the account up for pitch last October, with three other agencies, including GPY&R, fighting it out with McCann for the account.

Brand and communications manager Christine Tomaras said: “We want to thank all the agencies that participated in the pitch process. We also thank the talented people at GPY&R for their contribution and passion for the AGL business over the past seven years and wish them all the best for the future.”