McCann Melbourne wins creative account for Aurora Energy

McCann Melbourne has been named as the creative agency for Tasmanian energy retailer, Aurora Energy, following a competitive pitch process.

The new account comes after McCann appointed Simon McCrudden as managing partner of strategy earlier this year.

McCann MD and managing partner Georgina Pownall and Simon McCrudden, Aurora Energy brand lead Jennifer Penney and product manager Abby McKibben

Aurora Energy is owned by the Tasmanian government.

Jennifer Penney, Aurora marketing lead, said in a statement: “We were impressed with McCann’s recent body of work, and their open and collegiate approach to developing strategic and creative work. The team has shown a real understanding of our industry and the Tasmanian consumer. We’re excited to take the brand to the next level with McCann.”

Georgina Pownall, McCann managing director, said: “We had an immediate rapport with the Aurora team, and appreciate their partnership approach, and our shared belief in using creativity to solve business problems.  There’s a big task ahead for the brand, with increased competition but we believe Aurora’s passion for Tasmania will help win the battle.”


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