McCann Melbourne sweeps up in second round of Siren Awards

Pat Baron and John Mescall

McCann Melbourne and Metro Trains are continuing their winning streak with the Metro Notify campaign winning all categories in round two of the 2014 Siren awards.

Less than three months after dominating the 2013 Sirens awards with ‘Dumb Ways to Die’, the Metro Notify campaign written by McCann Melbourne’s executive creative director John Mescall and creative director Pat Baron, and produced by Ralph van Dijk at Eardrum, has won overall as well as in the campaign category.

The 30 second radio ad ‘Boss Man’ has won in both the single ad and craft categories, while others from the campaign ‘Baby Giraffe’ and ‘Breakfast TV’ were highly commended in the single category and in craft.