McCrindle leaves research body after Media Watch exposé
Mark McCrindle
Researcher Mark McCrindle has left the Australian Market & Social Research Society eight months after the ABC’s Media Watch raised questions about his company’s methodology.
The AMSRS launched an investigation into McCrindle Research over several studies used by the company to generate PR for itself. Media Watch offered evidence that on many occasions McCrindle Research had press released surveys with much smaller response bases than it claimed.
AMSRS launched an investigation into the professional conduct of McCrindle Research employees. However, McCrindle countered the investigation by issuing a legal challenge against AMSRS, which is charged with maintaining professional industry standards, in April.
…and yet media outlets persist on giving this bloke an airing …
So does this mean, that he loses his business because he did not pay enough people to do his surveys???? Curious.
So does this mean that he loses his business because he did not pay enough people to do the studies???? He was a likeable media personality.