McCrindle leaves research body after Media Watch exposé

Mark McCrindle

Mark McCrindle

Researcher Mark McCrindle has left the Australian Market & Social Research Society eight months after the ABC’s Media Watch raised questions about his company’s methodology.

The AMSRS launched an investigation into McCrindle Research over several studies used by the company to generate PR for itself. Media Watch offered evidence that on many occasions McCrindle Research had press released surveys with much smaller response bases than it claimed.  

AMSRS launched an investigation into the professional conduct of McCrindle Research employees. However, McCrindle countered the investigation by issuing a legal challenge against AMSRS, which is charged with maintaining professional industry standards, in April.

The move means McCrindle employees can no longer claim Qualified Practitioner of Market Research status, which is the market research industry’s most rigorous accreditation system.

Elissa Molloy, Executive Director of AMSRS emailed members last week  to announce that proceedings commenced by Mark McCrindle against the Society had concluded.

An article in the current edition of AMSRS monthly publication Research News states:

“As a result of a mediation held recently, the proceedings have been resolved and Mr McCrindle has resigned from the society. The proceedings were otherwise settled on confidential terms. Mr McCrindle’s resignation means that the society is unable to complete the process of dealing with the complaints made against him.”

Neither AMSRS or McCrindle were available for comment at time of writing.



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