McDonald’s brings back Monopoly promotion and gives a win to small NSW town
McDonald’s has brought its Monopoly promotion back, and has launched the competition with new ads which see McDonald’s employees racing around a city erecting giant Monopoly signs.
https://www.youtube.com/watch?v=GEeh4F4w9ZI
As part of the promotion, the fast-food chain visited a regional town it believed it was in need of a win. Guerie, a small town around 400km away from Sydney in the central west of NSW, was the lucky town to be visited by McDonald’s ‘Community Chest’ which gave out ‘wins’ to members of the community.
https://www.youtube.com/watch?v=D1fbgGuH_34
Former Australian rugby player Matt Bourke was sent to the small town to train its struggling football team ahead of a match against Yeoval, with other rugby players sent to supplement the team.
McDonald’s also gave $10,000 to the town to be spent on the community’s power-bills, a holiday for a young family, $100 to a community volunteer, and a donation of $25,000 to the Chris O’Brien charity ride on behalf of a local who Chris O’Brien had treated.
https://www.youtube.com/watch?v=7Cvh7WCu0iU
https://www.youtube.com/watch?v=e0WInMjp75U
Credits for Guerie campaign:
McDonald’s Australia:
- Mark Lollback, Chief Marketing Officer
- Madeleine Fitzpatrick, VP/Director of Marketing
- Vanessa Rowed, Marketing Manager
- Ken Russell, Marketing Manager
- Jingyi Zhang, Brand Manager
- Skye Oxenham, Senior Corporate Communications Manager
- Chris Grant, Corporate Communications Manager
Infinity Squared:
- Daniel Reisinger, Director/Creative
- Dave Jansen, Executive Producer
- Tom Phillips, Strategy Director
- Jo Melling, Producer
- Morgan Taylor, Producer
- Leila Maktari, Project Manager
- Simon Morris, Director of Photography
- Ella Carey, Art Director
- James Ashbolt, Editor
- Emma McKenna, Assistant Editor
Mango:
- Claire Salvetti, Managing Director
- Tina Alldis, Senior Account Director
- Laura Cario, Senior Account Manager
Media Agency:
- OMD
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Just to be clear – the holiday is for two. Not a young family. A very carefully edited element of the otherwise heartwarming, tearjerking piece.
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