McDonald’s pulls out the singing and dancing for its ‘that’s Amore’ month
McDonald’s is promoting its ‘That’s Amore’ month with an all singing and dancing commercial via Leo Burnett Sydney set to the tune of classic Italian song ‘That’s Amore’.
https://www.youtube.com/watch?v=EF7SOkGGJ6c
The campaign sees February become ‘Amore month’ at the fast-food chain with the brand introducing a number of new meal deals and also giving customers the chance to win a Suzuki.
The promotion sees the restaurant give away one Suzuki a day for the entire month.
‘Amore month’ follows on from McDonald’s Australia Day campaign, from DDB, promoting the McOz burger which saw the chain encouraging customers to wear the burger’s purple beetroot juice drip “with pride”.
Leo Burnett Sydney also worked on McDonald’s Smurfs 2 Happy Meals promotion.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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McOz is responsible for McOz not Leo’s
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“Just eat more ay!”
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C’mon let’s all sing along …. That’s Aaaa-palling.
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Leo Burnett Sydney obviously do the award winning work for the clients that they have in the network, in other parts of the world then.
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Ive been watching your new Amore ad and cannot make sense of this ad. Firstly not clear ‘too busy’ meaning too many people in ad, music everyone singing not clear what they’re saying. Besides what has that got to do with food. You say your generous in which way? Yes Ive been to Maccas recently and maybe the shakes have change over time but your menu needs to be changed especially to accommodate vegetarians like ‘veggie burgers’ I always find them when I go overseas as well as Pork burgers. A little bit of food for thought. Thank u
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WOW ! Maccas have sunk to a new low trying to make us eat even more of their food. The Amore Ad, what were you thinking, just absolutely appalling taste. Who wants to watch such an awful cheesy musical ad about fast food. NOT ME. PLEASE PLEASE PLEASE Maccas NEVER NEVER do it again. AWFUL !!!!!!!!
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If people don’t like this ad its pretty simple don’t watch it if you don’t like the food an even simpler idea don’t eat it we do not need to here or more relevantly see your posts that do nothing but put a negative attitude on maccas and there products I made perfect sense out Of the ad as did my entire family. I think the answer to all your arguments is get over it if you really want something done about the lack of vegetarian food than you need to go to head of human resources and actually request they do something not bitch about it on here where they probably can’t see it
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