McDonald’s pulls out the singing and dancing for its ‘that’s Amore’ month

McDonald’s is promoting its ‘That’s Amore’ month with an all singing and dancing commercial via Leo Burnett Sydney set to the tune of classic Italian song ‘That’s Amore’.

The campaign sees February become ‘Amore month’ at the fast-food chain with the brand introducing a number of new meal deals and also giving customers the chance to win a Suzuki.

The promotion sees the restaurant give away one Suzuki a day for the entire month.

‘Amore month’ follows on from McDonald’s Australia Day campaign, from DDB, promoting the McOz burger which saw the chain encouraging customers to wear the burger’s purple beetroot juice drip “with pride”.

Leo Burnett Sydney also worked on McDonald’s Smurfs 2 Happy Meals promotion.



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