Pandora allows consumers to preview how new collection will look in new mobile campaign

Jewelry company Pandora has launched a mobile campaign to introduce the brand’s new Essence collection which allows consumers to preview how the new collection will look on their own wrist.

The campaign utilises the mobile device’s camera capture blended with HTML5 technology allowing users to select up to five charms and super impose this onto an image on their wrist to visualise wearing the brand’s new bracelet and charms.

It runs across Australia and New Zealand on  Audience+ Fashion Conscious segment on the Big Mobile premium network who developed the campaign.

Glenda Wolman, vice president of marketing at Pandora Australia said: “This mobile execution provides an exciting new means for us to reach out to out Pandora audiences. The campaign eloquently communicates the layered concepts behind the Pandora Essence Collection in a very clean and simple but highly engaging way.”