McDonald’s capitalises on Australia Day by appealing to ‘Strayan’ slang

Just in time for Australia Day, DDB Sydney has created a series of out-of-home ads for McDonald’s which showcase the unique ways Australians pronounce the fast-food products.

Bekeneg Migmufn is unique to Australia

The ads include phrases such as “cheez burga”, “lar tay”, “mick nuggits” and “kworda pownda”. 

Macca’s enticing Aussies to have some ‘Mick Nuggits’

DDB said the campaign celebrated Australia’s iconic colloquialism and unique use of the English language.

Some of the outdoor ads in Sydney

The media was placed by OMD.


DDB Sydney
Chief Creative Officer – Ben Welsh
Executive Creative Director – Tara Ford
Head of Art – Noah Regan
Art Director/Copywriter – Noah Regan
Copywriter – Matt Chandler
Managing Director – Priya Patel
Group Business Director – Lisa Hauptmann
Senior Business Manager – Catherine Cumming
Senior Business Manager – Andrew Inman
Senior Print Producer: John Wood
Senior Finished Artist: Jose Rodrigues

McDonald’s Australia
CMO – Jenni Dill
Director of Marketing – Jo Feeney
Group Brand Manager, Marketing – Amanda Nakad
Brand Manager, Marketing – Nichole Tsiros

Media: OMD


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.