McDonald’s celebrates the return of the McFeast with epic ‘Maccas Run’

McDonald’s is promoting the return of the McFeast with a celebration of the Aussie “Maccas run” which sees a pair of ex-pats do an Amazing Race-style journey from London to an Australian McDonald’s to order the burger.

Created by DDB Sydney, the campaign aims to highlight McFeast’s exclusiveness to Australian McDonald’s stores.

The spot, which launched this week, is running nationally across TV, radio, digital and social.

The 2014 campaign has come a long way since its 1980s counterpart.

The McFeast last came back in 2011 as part of the brand’s 40th birthday celebrations in Australia.


McDonald’s Australia:

  • Chief Marketing Officer: Mark Lollback
  • Vice President Marketing: Madeleine Fitzpatrick
  • Marketing Manager: Jo Feeney
  • Senior Brand Managers: Jennifer Lim & Katie Reeves

DDB Group:

  • Chief Creative Officer: Toby Talbot, DDB
  • Executive Creative Director: Dylan Harrison, DDB
  • Deputy Executive Creative Director: Cam Hoelter, DDB
  • Creative Director: Steve Jackson, DDB
  • Managing Partner: Nicole Taylor, DDB
  • Planning Director: Paula Bloodworth, DDB
  • Group Business Director: Sheerien Salindera, DDB
  • Senior Business Manager: Melinda Parris, DDB
  • Head of On Screen Production: Brenden Johnson, DDB


  • Director: Leo Woodhead
  • Producer: Pip Smart
  • Production House: Revolver
  • Post Production: Method & Cutting Edge
  • Music: Nylon
  • Media: OMD

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