News

McDonald’s consolidates creative account with DDB

McDonald’s has consolidated its creative account with DDB, ending Leo Burnett’s 12-year local relationship with the fast-food giant.

DDB Sydney has taken back control of the account in the last six months, with little to no work being produced out of Leo Burnett.

Leo Burnett Sydney CEO Pete Bosilkovski said in a statement: “We are very proud of the exceptional partnership we’ve had with McDonald’s. Over many years we’ve produced some amazing work and business results.

“We respect McDonald’s decision to consolidate based on efficiencies and productivity, and we wish them continued success.”

In July last year, McDonald’s handed the majority of its consumer PR account to Eleven PR, away from DDB’s Mango.

The consolidation with DDB follows on from McDonald’s reviewing its creative and media in the US last year with the company opting to consolidate the account with DDB’s holding company Omnicom.

The holding group has since launched a dedicated agency for the McDonald’s US creative business – naming the group We Are UnLimited.

DDB declined to comment and McDonald’s has been approached for comment.

 

ADVERTISEMENT

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing