McDonald’s consolidates creative account with DDB
McDonald’s has consolidated its creative account with DDB, ending Leo Burnett’s 12-year local relationship with the fast-food giant.
DDB Sydney has taken back control of the account in the last six months, with little to no work being produced out of Leo Burnett.
Leo Burnett Sydney CEO Pete Bosilkovski said in a statement: “We are very proud of the exceptional partnership we’ve had with McDonald’s. Over many years we’ve produced some amazing work and business results.
“We respect McDonald’s decision to consolidate based on efficiencies and productivity, and we wish them continued success.”
The consolidation with DDB follows on from McDonald’s reviewing its creative and media in the US last year with the company opting to consolidate the account with DDB’s holding company Omnicom.
The holding group has since launched a dedicated agency for the McDonald’s US creative business – naming the group We Are UnLimited.
DDB declined to comment and McDonald’s has been approached for comment.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
Linkedin
As more consumers wake up to the dangers of type 2 diabetes and obesity and move to healthier eating sales of products such as Coke and Mc Donald’s are declining and the marketers are looking for someone to blame. It’s either the agencies or themselves. Look forward to the other junk food companies looking for agencies with magic bullets. If you work on a junk food or drink account polish up your resume.
User ID not verified.
I’m hoping this means their TVCs will improve? And please, please let go of the ‘I’m lovin it’ campaign that has been around for too long and wasn’t even good to start with. They don’t seem to use the tag line anymore but the little jingle still exists and it grates my nerves every time.
User ID not verified.
Get the feeling Burnett’s is having a horrid run in Sydney.
User ID not verified.
Groucho,
I think your comments and predictions are off – my understanding is that McDs sales are at record levels.
User ID not verified.