McDonald’s gets honest with YouTube reviews
Fast food chain McDonalds has launched a new social media YouTube campaign that allows the company’s Facebook fans to become a “Review Crew” that honestly reviews its new range of burgers.
The video reviews posted over the last few days show customers both praising and criticising the company’s Texan, New York and California burgers.
While some liked the burgers others had less praise. “eh… it was average. I didn’t really like the sweet chilli lime sauce on it,” Facebook fan Peter Phillip tells the camera.
Another customer Shane Evans responds: “Could be better. Could be more spicy. I love spicy but it is a good mix for a burger.”
McDonalds said it launched the social media campaign, created in conjunctions with media agency OMD, after seeing fans on the Facebook page ask other fans for their opinions and feedback prior to trialling a new product themselves.
“We saw this as an opportunity to ask our fans to trial new products and share their views with the wider online community. In just 7 days we received over 350 entries to be part of the Review Crew, demonstrating our fans were keen to be involved and share their opinions,” said a McDonalds spokeswoman.
“This campaign is more about engaging and rewarding our fans as well as creating online video content to encourage trial.”
The new social media approach comes a year after McDonalds funded the McDonalds Gets Grilled documentary which examined the company’s processes and followed the food from farm to restaurant.
Nic Christensen
How “honest” is a self-confessed fan of a company going to be?
“Oh yeah, I’m a fan of McDonalds, but their new range tastes like offal”
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What do you think of the New York burger?
“It has mustard, and pickles and meat”
How did it taste?
“It tasted mustardy, pickley and meaty”
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It. Was. Very Good.
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These are the most embarrassing videos I’ve seen in a while. It’s impossible not to cringe when they get them to sheepishly say horrendous catch phrases in American accents at the end of each video.
Whoever came up with this has Ask Jeeves as their go-to search engine and must have first heard of YouTube when the ‘Gangnam Style’ blew up. The likes/dislikes bar is lookin’ like a cigarette. McDonald’s just smoked itself.
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If you’re going to use YouTube, use it properly. These are monstrosities. Absolute monstrosities of ‘media’ today.
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These are terrible. A great concept really poorly executed.
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Cringe!!!!!!!!!!
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You would go to New York, see a game and then eat a McDonald’s burger that reminds you of the city you are currently in. Win.
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