McDonald’s gets honest with YouTube reviews

Fast food chain McDonalds has launched a new social media YouTube campaign that allows the company’s Facebook fans to become a “Review Crew” that honestly reviews its new range of burgers.

The video reviews posted over the last few days show customers both praising and criticising the company’s Texan, New York and California burgers.

While some liked the burgers others had less praise. “eh… it was average. I didn’t really like the sweet chilli lime sauce on it,” Facebook fan Peter Phillip tells the camera.

Another customer Shane Evans responds: “Could be better. Could be more spicy. I love spicy but it is a good mix for a burger.”

McDonalds said it launched the social media campaign, created in conjunctions with media agency OMD, after seeing fans on the Facebook page ask other fans for their opinions and feedback prior to trialling a new product themselves.

“We saw this as an opportunity to ask our fans to trial new products and share their views with the wider online community. In just 7 days we received over 350 entries to be part of the Review Crew, demonstrating our fans were keen to be involved and share their opinions,” said a McDonalds spokeswoman.

“This campaign is more about engaging and rewarding our fans as well as creating online video content to encourage trial.”

The new social media approach comes a year after McDonalds funded the McDonalds Gets Grilled documentary which examined the company’s processes and followed the food from farm to restaurant.

Nic Christensen 


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