McDonald’s Australia Day promo encourages diners to wear beetroot stain ‘with pride’

McDonald’s has kicked off its Australia Day campaign with the return of the McOz burger, promoting the burger’s slice of beetroot and the consequential purple juice drip with the tagline “Eat it with passion, wear it with pride”.

Last year the restaurant celebrated Australia Day by renaming a handful of its restaurant “Maccas”, a campaign which won several awards for creative agency DDB and media agency OMD.

More soon.


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