McDonald’s re-names stores Macca’s in Australia Day PR stunt

Very clever marketing I think, I quite like it 🙂

Nothing says ‘true blue Aussie’ like an American franchise burger chain selling Big Macs, French Fries and cookies…!

“American franchise … chain”

Emotive nonsense. McDonald’s Australia has for over forty years done more to teach young Australians the value of hard work and the rewards of enterprise than a thousand TAFEs, colleges and universities.

Here is a UK version from 2 years ago:

https://www.youtube.com/watch?v=SDxLtKQZfIU

Very similar, just not Aussie.

@paul the freelance writer they might have taught them the value of hard work but it is a pity they didn’t pay them fairly for it don’t you think?

aaaaah Groucho youre back behind your desk i see. where would we be with out the Queen of the keyboard warriors..?… welcome back!….

Yeah Paul, it’s great that giant multi-nationals have forced the closure of all the small business that used to employ young people, leaving them with no option but to sweat it out in those disgusting Maccas production lines. It’s fantastic how they’re 24 hours too, so school kids are forced into unhealthy sleeping habits. Because it’s not like that’s an extreme detriment to the development, at a time when their bodies need the most rest of their lives.

They earn more than teenagers curled up on the couch, Groucho. Or studying Marxism at university, for that matter.

Do they need the apostrophe?

Love it.

Apparently the restaurant belongs to a guy named Macca @KateRichardson

@paul the freelance writer … Yes, a pox upon all those damn universities for turning out all those doctors, nurses, teachers and engineers… Far better to be a fat prick eating this muck…

#apostrophefail

http://consumerist.com/2013/01.....his-month/

@paul the freelance writer.. …’They earn more than teenagers curled up on the couch, Groucho. Or studying Marxism at university, for that matter”

How silly of me not to realise that makes it right.

And Marx was a good writer, perhaps you could benefit from a little reading.

#hardlyapostrophefail

It’s normally called McDonald’s, with an apostrophe, so it makes sense to have it as Macca’s. That said, it was Richard and Maurice McDonald who started the restaurant, so it probably should have been McDonalds’, then Maccas’.

@paul the freelancer, is most of your freelance work writing press releases for McDonald’s? What a load of garbage The only way McDonald’s has taught ” the value of hard work and the rewards of enterprise” is by encouraging pimply teenagers to get a decent education lest they end up flipping burgers, wiping down tables, and cleaning toilets into their twenties and thirties.

Ah great to see Mumbrella’s community at it’s finest.

Everyone is certainly back from their well earned break over the festive period…

Love and hugs all round
xoxoxoxoxoxoxoxoxoxoxo

I love lamp.

Extremely clever and I hope it’s done with regard with a combination of top grossing stores and top awarded stores, which usually factor together.

Glad to see you guys are on a roll…

It’s Vinnies and deja vue all over again I say

If they really wanted to do something “Aussie” they’d give back Bakery Hill in Ballarat (the site of Eureka) the so imperialistically subsumed

PS @Paul The Freelance Writer – could you possibly change your moniker – I get you confused with the other same-named pro writers – thanx

I’m with Chico. If paul the freelance writer really is a freelance writer how come he posts with such useless and lame comments? Could he be trying to screw it up for the Pauls the proper freelance writers?

@Chris it is unlikely that even Mc Ds would use a writer of this calibre.

I’m with Pitch Doctor on that – it’s like when posters have to use someone else’s name to make their point relevant – and it’s so obvious when a fake Groucho comes along, or a pretend Ad Grunt, or a harping Harpo… etc

The only upside is that one appreciates the Real Groucho even more

About as Australian as Pavlova (NZ), BBQ (Central America) and the saying ‘True Blue’ (US).

One word: Puke.
McDonald’s trying to be Australian? Who do they think they’re kidding?

Yeah, I’m on board. Decent PR stunt. Would probably make me smile for a second if I saw one. Then I’d start to be cynical and find it try-hard. Vinnies made sense. And had more commitment.

Doug Pitt Street store for Virgin was witty – this is average and not really very Aussie

@mike, @stavros – totally agree

hey let’s all go out and paint the town mediocre!

Vinnies had V for Vernacular; this has P for Pathetic

Bugga changing it just for Australia Day. I say change it and Leave it at that name for good here in Australia. 😉

“Emotive nonsense. McDonald’s Australia has for over forty years done more to teach young Australians the value of hard work and the rewards of enterprise than a thousand TAFEs, colleges and universities.”

All it taught me was how to steal chicken nuggets and beef patties while the manager’s back was turned.

McDonald’s is a big spender in your industry. Why bite the hand…

seems to be a lot of aspiring Marxists on their keyboards today

let’s make it perfectly clear:

in our free and democratic society, nobody makes anyone eat McDonalds and
nobody makes anyone work at McDonalds

now, kiddies, go back to distributing your Green Left Weaklies

Their icecream still tastes like shaving cream.

Anyone have any images of stores that have had their signage changed? Not aware of any in WA just yet

Well thought out!

Simple, emotive, low investment & uses assets they have’nt changed for 40 years.. brilliant

What a waste of money. Will anyone actually notice? How lovely it would be to see the equivalent dollars go to RMHC.

@neil schofield. No body makes anybody eat at mcdonalds, however they try their best to brainwash the masses to do so, by even associating the giant processed food chain with Australia Day.

About as Australian as mate (UK).

How Bogan

pretty corny and bogan. dislike.