Thirteen McDonald’s restaurants around the country will undergo a name-change to Macca’s in an Australia Day-related PR stunt.
The fast food stores will be given the Australian nickname for the restaurant, with new store signage.
Chief marketing officer Mark Lollback told The Daily Telegraph: “What better way to show Aussies how proud we are to be a part of the Australian community than change our store signs to the name the community has given us.”
The name change stunt will run until February 4, when the stores will return to normal.
The first name change will start from today at Engadine in the Sutherland Shire, NSW and at Brisbane’s Kangaroo Point. The roll-out will continue throughout Sydney to Bondi Beach, Gladesville, Glenmore Park and Thornleigh as well as Victorian, South Australian and WA signage on Thursday.
The campaign will run across digital, print, outdoor, social media and PR. The campaign is backed by an ad created by DDB.