McDonald’s officially launches ‘Mix it up’ Chicken Big Mac in new campaign

McDonald’s has launched ads to promote its new Chicken Big Mac burger and Cheeseburger Shaker Fries as part of its new ‘Mix it up’ campaign.

Created by DDB, the two 15-second ads highlight the combination of the Big Mac with a McChicken burger – creating the Chicken Big Mac – and McDonald’s fries with its cheeseburger – creating cheeseburger-flavoured shaker fries.

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