McDonald’s officially launches ‘Mix it up’ Chicken Big Mac in new campaign

McDonald’s has launched ads to promote its new Chicken Big Mac burger and Cheeseburger Shaker Fries as part of its new ‘Mix it up’ campaign.

Created by DDB, the two 15-second ads highlight the combination of the Big Mac with a McChicken burger – creating the Chicken Big Mac – and McDonald’s fries with its cheeseburger – creating cheeseburger-flavoured shaker fries.

The new burger and fries will be available after 10.30am for a limited time only.


  • Client: McDonald’s Australia Limited
  • Director of Marketing: Jo Feeney
  • Group Brand Manager: Tim Kenward
  • Brand Manager: Alicia Duncan
  • Agency: DDB, 46 Mountain St, Ultimo NSW 2007 (02) 8260 2222
  • Chief Creative Officer: Ben Welsh
  • Creative Partner: Dave Govier
  • Creative Partner: Sian Binder
  • Senior Art Director: Nicolas Smith
  • Senior Copywriter: Damian Martinez
  • Managing Director: Nicole Taylor
  • Group Business Director: Lisa Hauptmann
  • Senior Business Manager: Nicole Drabsch
  • Business Executive: Patrick Timms
  • Planning Partner: Caroline Ghatt
  • Head of Integrated Content: Sevda Cemo
  • TV Producer: Jess Belgiovane
  • Digital Producer: Emma Fyfe
  • Print Producer: John Wood
  • Production House: Airbag, 104 Dover Street, Cremorne (03) 9429 7100
  • Director: Travis Hogg
  • Executive Producer: Martin Box
  • Producer: Nick Venn
  • Cinematographer: Tristan Milani
  • Food Stylist: Caroline Velik
  • Post Production: The Butchery and The Refinery, 20 Hargrave Street, Darlinghurst NSW
  • (02) 9199 0670
  • Editor: Dan Lee
  • Colourist: Scott Maclean
  • Flame Operator:  Drew Downes
  • Sound Production: Rumble Studios, 97 Rose Street, Chippendale , (02) 8394 9335
  • Creative/Sound Engineer: Tone Aston/Cam Milne
  • Executive Producer: Michael Gie
  • Music Composer: Johnny Green
  • Print Production: Stephen Stewart Photography, (0) 416 033 444
  • Photographer: Stephen Stewart
  • Producer: Geraldine Quinn
  • Retoucher: Jamie Phillips
  • Food Stylist: Fiona Sinclair

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