Tribal Worldwide Sydney MD and ECD departs

Phil Dowgierd


Tribal Worldwide Sydney managing director Phil Dowgierd and Tribal creative executive director Darwin Tomlinson have both stepped down from the agency, Mumbrella can reveal.

DDB confirmed the news of the departures of Dowgierd and Tomlinson, telling Mumbrella the duo are returning to the UK and the US respectively.

Their departure follows on just months after the agency’s relaunch in July of 2014 where it was to focus on technology-led creative. Dowgierd moved to Australia to lead the Sydney office of the digital agency last March, with Tomlinson moving across from DDB Sydney to take on the ECD role.



DDB Group Australia CEO Andrew Little said: “Tribal Sydney managing director, Phil Dowgierd have decided to return home to his native UK. Phil has been instrumental in the repositioning of Tribal Sydney over the past 12 months and we wish him and his family the best of luck as they return home.

Tribal Worldwide Sydney managing director Rich Lloyd is re-locating to Sydney to replace Dowgierd and take on a national perspective across the company, with Matt Oxley taking on the Melbourne MD responsibilities. Lloyd joined Tribal in January last year.

“Since joining the group last year, Rich has been integral to the immense success of Tribal, including DDB Melbourne’s award winning RSL ‘Minute of Silence’ Campaign,” said Little.

“Matt Oxley will take over the leadership reigns of Tribal Melbourne. Matt has worked closely with Rich to take Tribal Melbourne to the forefront of our digital and technological positioning and to better reflect his integrated role across the entire group in Melbourne, his position has been redefined as Head of Technology.”

Tomlinson joined DDB Sydney in 2012 and led a number of digital campaigns including TrackMyMacca’s.

Little said: “In a month of returning to foreign shores Tribal ECD Darwin Tomlinson has also decided to return home to his native US. Over the past three years Darwin has played a key role in the evolution of the digital creative offering of DDB Group Sydney and we also wish him al the best with his next move. His successor will be announced in the coming weeks.”

The news comes as sister agency DDB Sydney fights for the Campbell Arnott’s account following the company putting the entire business out for pitch earlier this month.

This month DDB Sydney also picked up the creative account for Volkswagen Commercial Vehicles and Skoda brands.

Miranda Ward


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