McDonald’s Australia has created a video based on some of the content and comments from its Facebook page to celebrate cracking the million likes mark on the social network.
The playful online video, which features some of the whackier pronouncements made by brand fans on the page, and also pokes fun at some of its more obsessive fans.
Head of digital marketing for McDonald’s ANZ, Mark Wheeler said: “With social media and digital playing an increasingly important role in McDonald’s brand communications, hitting the one million fan milestone is something we’re lovin’.
“This is testament to the work of the OMD Word team, who over the last three years have carefully nurtured the page and helped us with the consistent growth we’ve had on the page. We look forward to seeing where we’ll be in three years time.”
The brand is one of just a handful in Australia to hit seven digits for followers on Facebook.
Thomas Hutley, social director for OMD Word which runs the page, said: “We wanted to treat our fans and create a light-hearted and fun piece of content that showcased the quirky commentary regularly posted to the page.
“That said, whilst one million fans is a fantastic achievement, it’s really just a number and our focus moving forward is to continue engaging our community through interesting and relevant content.”