McDonald’s pokes fun at Facebook fans to celebrate a million likes
McDonald’s Australia has created a video based on some of the content and comments from its Facebook page to celebrate cracking the million likes mark on the social network.
The playful online video, which features some of the whackier pronouncements made by brand fans on the page, and also pokes fun at some of its more obsessive fans.
https://www.youtube.com/watch?v=5FuKU2Eyqsc
An excellent execution. Well done maccas.
Love this. Perfect level of irreverence for the platform.
Who actually gives a fuck about how many fans a page has?
Executionally the 8 bit style is a little strange, but an amusing video.
Great work OMD Word team! Cracked the million fans 🙂
Nice one – McFlurry’s all round.
Very clear piece. Well done to the creative people behind this
When I saw the heading of this article I rolled my eyes and was all like ‘Oh yeah, here we go’ but then watched the vid….it’s actually pretty good. Well done to all involved, you converted a hater like me, for whatever it’s worth
If there is any doubt that celebrating a facebook milestone is as exciting as watching rubbish pile up in bins outside fast food joints, then consider the engagement/loyalty/brand interaction etc of the million fb fans. As of 15:28 AEST, 221 had watched this banal video and 7 had liked it. That’s 0.0221% and 0.0007% respectively. And these were probably OMD Word staff.
Looks like Maccas loves their fans SO much they’ve turned off the main post function meaning fans can only comment on Maccas content – not write on the wall.
@vegan values – I dont work for Maccas – but this is a Facebook video – over on Facebook its had 2600 likes and over 400 shares. Plus there are plenty of people commenting underneath. That said – i dont agree with them turning off commenting on the youtube video. Counter-productive methinks and goes against social media 101.
well done, suits the platform and is good for the brand
How many of the million Facebook ‘fans’ are Australian?
Great vid, although will it result in more sales?
@Erm i think you’ll find pretty much all of them would be australian as it is the “McDonald’s Australia” facebook page?
@Erm 91% are in Australia according to Social Bakers – which is pretty impressive. Definitely know where you were coming from with the comment, though.
I thought this was a brilliant social execution. Best milestone celebration I’ve seen from an Australian brand. (No affiliation to OMD or Maccas)