To promote its new range of chicken burgers McDonald’s has kicked off a new campaign which sees competing McDonald’s chefs congratulating each other on the ingredients in the new menu offering.
Created by DDB Sydney, the two spots to promote the Southwest BLT Chicken Bacon Deluxe and Spicy Jalapeño sees two male chefs face off and two female chefs face off. The ads both end with the tagline “McDonald’s have raised the bar in flavour”.
The campaign launched this month and is running across TV, outdoor, radio, digital and social.
At the end of last month McDonald’s put DDB Sydney on alert, putting its digital and social account up for pitch.
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Credits:
DDB Sydney
- Anna Bollinger – Planning Director
- Lisa Hauptmann – Group Business Director
- Ellie Jameson – Senior Business Manager
- Steve Jackson – Creative Director
- Jen Speirs – Creative Director
- Anna Paine – Art Director
- Owen Bryson – Copywriter
- Rachel Solomon – TV Producer
Partners
- Production: Carnival
- Producer: Ben O’Donnell
- Directors: Ben&Viv & Eden Deibel
- Post production – Cutting Edge
- Offline Editor – Joe Morris
- Online – Alex Catchpoole
- Post Producer – Jane Reynolds
- Audio – Andrew Stevenson @ We Love Jam
Client
- Mark Lollback – Chief Marketing Officer, Australia and New Zealand
- Alice Telford – National Marketing Manager
- Maxine Fung – Senior Brand Manager
- Lauren Ferns – Brand Manager