Specsavers encourages consumers to ‘get naked’ with contact lens
Specsavers is promoting its contact lens range with a digital campaign which encourages contact lens wearers to “get naked” with Specsavers.
The campaign, created by Cummins & Partners, targets women and features women talking about the freedom of contact lens using the “get naked” metaphor.
https://www.youtube.com/watch?v=uNTPIa7ALgY
Specsavers director of marketing Sarah McInnes said: “This campaign is all about the benefits of contacts lenses and the freedom that you feel when you take off your glasses.”
https://www.youtube.com/watch?v=WUPAoyy21l8
https://www.youtube.com/watch?v=BFO5XAccqiY
https://www.youtube.com/watch?v=zUHJLhe6j8k
https://www.youtube.com/watch?v=oAl6rntL_wY
https://www.youtube.com/watch?v=Svxw0A2X8j8
Credits:
- Client: Specsavers Australia
- Media: Mediacom
- Agency: Cummins&Partners
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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SO
BAD
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outrageous!
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Put up the creative credits so we know who to blame.
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Simple proposition. Interesting way to communicate contacts. Like it a lot.
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Clever! I like it
(Mumbrella notes this was posted by an employee of Spec Savers who provided their specsavers.com.au email address)
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omg so bad
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Confused?
Specsavers is a retailer of designer glasses frames, are they not?
Why would they attack their core business?
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I thought the slogan was a good attention grabbing idea. But then when I looked at the ad, I think that Spec Savers has gone down a negative path, by sexualising the content and not respecting women.
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