Specsavers encourages consumers to ‘get naked’ with contact lens

Specsavers is promoting its contact lens range with a digital campaign which encourages contact lens wearers to “get naked” with Specsavers.

The campaign, created by Cummins & Partners, targets women and features women talking about the freedom of contact lens using the “get naked” metaphor.

Specsavers director of marketing Sarah McInnes said: “This campaign is all about the benefits of contacts lenses and the freedom that you feel when you take off your glasses.”


  • Client: Specsavers Australia
  • Media: Mediacom
  • Agency: Cummins&Partners

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