McDonald’s reveals Playland – its biggest ad yet

McDonald’s will later today air its new ad “Playland” , which it describes as the company’s “biggest brand TV commercial in Australia to date”.

As Mumbrella reported at the time, the ad was filmed outside Sydney’s Customs House back in March.

It features Sydney office workers discovering the largest McDonald’s Playland ever constructed while on their daily commute to work.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.