McDonald’s rewards football fans with Big Mac giveaway

McDonald’s Victoria and Tasmania has launched a social campaign that encourages fans to celebrate home goals by posting their celebrations as stories on Instagram and win a Big Mac, via Gemba.

The announcement:

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.