McDonald’s in Smurfs tie-in

happy mealMcDonald’s has launched a new campaign tying in its Happy Meals with the forthcoming Smurfs 2 film.

The animated ad features a cartoon Happy Meal box joining Smurfs characters as they tightrope walk across a clothes line until the heavy box drags them all down.

The promotion also includes a free Smurfs toy and a promotion to win Sea World passes.

The campaign comes from Leo Burnett Sydney with production by Cutting Edge.


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