McDonald’s to reveal the secrets of media pitch success, true stories from TV land, and more set for Mumbrella360

McDonald’s head of global media accountability and ROI, Chris Graham, will reveal the secrets to media pitch success with Ebiquity’s Paris-based global managing principal of media management, Laetitia Zinetti at Mumbrella360.

Zinetti and Graham will reveal the secrets to media pitch success

The pair will provide an overview of trends in agency selection and management and share best-practice guidelines for advertisers which are reviewing and renewing agency relationships.

Zinetti will also share learnings from recent major national, regional, and global agency reviews, while Graham will reveal his company’s experience in reviewing its agency of record in 2017-18.

Mumbrella360 is set to take place on June 4-6 in Sydney, beginning with a half-day speed networking session on the 4th. Tickets are available here.

Swift, Win, Thornton and Wilkes will reveal true stories from producing some of the best-known TV shows in Australia

Real-life stories about making TV will also be discussed by a host of senior industry experts from the leading TV networks.

Adrian Swift, head of content production and development at Nine will be joined by Sonya Wilkes, head of programme development at Seven, Sarah Thornton, executive producer at Network 10 and Penny Win, head of drama at Foxtel.

The group will share real-life stories of making television; from how hot it gets in the MKR kitchen, to what goes into being married to a complete stranger, how you convince celebrities to eat grubs in the jungle, and what the preparation process is for getting into the mind of Wentworth’s biggest criminals, plus plenty more.

Meanwhile, the art of swearing in advertising will be laid out in a session led by Edge executive creative director Matt Batten and Western Sydney University lecturer in communications, Jacki Montgomery.

The session takes a long hard look at the history and psychology of swearing, what makes a swear word a swear word, and the evolution of taboo words in society.

Batten and Montgomery will showcase great ads from around the world that got away with swearing (and a few that didn’t) to identify the creative techniques enabling brands to successfully and relevantly swear in ads.

Vargiu will lead a panel with (top left to bottom right) Batistich, Baxter, Reeves and Moore

How CMOs can make it to board level will also be tackled when Julia Vargiu, founder of New Business Methodology and Australian Director of SI Partners, leads a panel with experience doing just that.

Kieran Moore CEO of WPP AUNZ PR and GR will join board non-executive director John Batistich with board chair and non-executive directors Andrew Reeves and Andrew Baxter.

The quartet will talk with Vargiu about how they made the leap, the skills they needed to acquire to be taken more seriously, and the impact their unique lens on the world has had on the businesses they’re involved with.

Quaintance will reveal the discontent with content and what can be done about it

Two additional sessions have also been confirmed. Storyation co-founder Lauren Quaintance will reveal the discontent with content, and how marketers can create content that is actually meaningful for their target consumer.

Virtue chief creative officer Cameron Farrelly, meanwhile, will explain why style is the new currency of creativity and what that means for the industry. Virtue is the creative agency of global publisher Vice.

Mumbrella360 will take place at the Hilton Hotel in Sydney on June 4-6. Tickets are available now.


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