McDonald’s showcases employee career opportunities in new DDB campaign

McDonald’s has flipped its marketing from burgers to careers in a new campaign from DDB celebrating the 100,000 people who work at its restaurants around the country.

mcdonalds-appetite-needs-opportunityThe campaign, Appetite Needs Opportunity, looks at the lives of five crew members and shows how they have carved a career path at McDonald’s while at the same time pursuing their passions in areas such as study, sports and the arts.

It highlights the business management training available to staff and is set to the track ‘Drinkee’ by Sofi Tukker.

Director of marketing, Jo Feeney, said the campaign was an opportunity to show off the people who bring the McDonald’s experience to life.

“We have a huge number of fantastic young people who work for McDonald’s so it was only fitting that we tell Australia how awesome our Macca’s people are,” Feeney said.

“I love the stories in this campaign, and I hope they’ll show our customers and potential employees alike, that at McDonald’s, we believe that if you’ve got the appetite to succeed, we’ll provide you with the opportunity to set you up for life at McDonald’s and beyond.”

The agency has also created a series of short films where the crew members answer questions about working at McDonald’s and the campaign will run across social networks.

PR agency Eleven will seek to extend the reach of the campaign promoting the profiles of the five crew members through media channels.


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