McGrath appoints Neo to lead search and performance marketing
McGrath Estate Agents has appointed GroupM’s specialist performance marketing and SEO agency, Neo Media World (Neo), following a competitive pitch. GroupM is a division of WPP AUNZ.
The agency will provide the real estate platform with SEO consulting services including technical strategy, content, data strategy and local search, as well as digital media strategy, planning, buying, measurement and optimisation services with a focus on current and emerging digital and social platforms.
Neo Australia General Manager, Daniel Benton, said Neo would drive the “further evolution” of McGrath’s performance marketing programmes.
He added that McGrath had made “smart investments” in market leading digital experience platforms and martech and are “ready to accelerate their digital transformation journey”.
“We’re excited to be able to help them on this journey through the application of our vision to simplify the complexities in media, technology and data to solve the business problems that matter.”
Ryan Campbell, head of martech for McGrath, commented: “We’re delighted to have the team at Neo on board. From our first meeting with them, they impressed us with their deep understanding of both the real estate sector and how sophisticated performance marketing, SEO and digital transformation strategies can be significant catalysts for growth in this category. Since being appointed The Neo team have moved quickly and we’re already starting to see promising results across our network.”
Neo’s client portfolio includes Adyen, Kathmandu, KFC, Nespresso, Norwegian Cruise Lines and Sage Software.
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Olivia Kruimel is the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.
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