News

McGregors International to merge with Fleishman-Hillard

Independent PR agency McGregors International will merge into Fleishman-Hillard to drive the Omnicom-owned agency’s healthcare business.  

McGregors’ team of six, including its founder Meredith Lill, will join the agency as of February 1. McGregors’ clients, which includes Oregon Scientific, will also move over to Fleishman-Hillard.

Walter Jennings, Fleishman-Hillard Sydney GM, said the development is part of its plans to meet the growing demands of healthcare clients.

“We began discussions with Meredith about this. It’s not an acquisition, but a coming together. It’s provided her with an opportunity to trade up,” Walter said.

He added that there would be no redundancies within the McGregors team.

Lill founded McGregors in 1997. She will now move into the role of senior vice president of Fleishman-Hillard’s healthcare practice in Australia.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.