McLaren invites customers to rethink supercars in APAC campaign from TRP
McLaren is leaning into the luxury and rare characteristics of its brand in a new campaign from Melbourne-based agency TRP.
The locally produced and shot campaign, promoting the new Grand Tourer, is going live in Australia, New Zealand, Hong Kong, Thailand, Taiwan, Kuala Lumpur and Singapore.
Boasting the line ‘It’s not every day you get to drive a McLaren’, the ad invites consumers to rethink the what a supercar is.
