McLaren invites customers to rethink supercars in APAC campaign from TRP
McLaren is leaning into the luxury and rare characteristics of its brand in a new campaign from Melbourne-based agency TRP.
The locally produced and shot campaign, promoting the new Grand Tourer, is going live in Australia, New Zealand, Hong Kong, Thailand, Taiwan, Kuala Lumpur and Singapore.
Boasting the line ‘It’s not every day you get to drive a McLaren’, the ad invites consumers to rethink the what a supercar is.
Fraser Ross, account director at TRP, said: “We are excited to help launch McLaren’s GT with all Australian content and assets across the entire APAC region.
“The GT takes the key ingredients of a Grand Tourer and combines them with the innovation and performance that is undiluted in McLaren.”
The campaign is currently live across addressable TV, digital pre-roll, display and large format press inserts.
The print execution
Credits
Client: McLaren Automotive
Marketing Manager – Daniel Hotchin
Agency: TRP
Account Director – Fraser Ross
Creative – Tom Markovich
Media Director – Donna Ross
Head of Digital – Stephen Jemison
Producer – Margaret Hooper
Production: Contemporaries Agency
Producer – Laura Andric
Director – Levin Mundinger
Photography: Jayden Ostwald
