Russian Standard Vodka sponsors MCM’s Live At The Chapel

MCM Media and Russian Standard Vodka will form a partnership to sponsor Australian music event Live At The Chapel.  

The announcement:

Russian Standard Vodka is joining Live At The Chapel to present the return of Australia’s premier live music event. Russian Standard Vodka Live At The Chapel is set to deliver the most exciting ‘Chapel’ experience yet, kicking off later this year with an exclusive performance from a superstar act in the intimate surrounds of Paddington’s Uniting Church in Sydney.

Long a benchmark for unique live music experiences, Live At The Chapel has, over the course of seven series, played host to many global and local superstars – Foo Fighters, Noel Gallagher, Coldplay, Lady Gaga, John Mayer, Delta Goodrem, Missy Higgins, Jet, Wolfmother, John Butler Trio, Jessica Mauboy – some of the biggest names in music. In addition to the event itself, fans all over Australia have been able to take part, viewing the series via various TV and online partners.

Russian Standard Vodka, the No. 1 premium vodka in Russia, is the country’s only truly global vodka brand. Exported to more than 75 countries, Russian Standard is consistently ranked among the world’s fastest growing spirits brands[1]. The benchmark for Russian vodkas, Russian Standard is exclusively distilled and bottled in Russia, making it an authentic choice for vodka fans around the world.

Since its launch in Australia in 2009, Russian Standard Vodka has been inspiring real vodka passion in its swiftly growing consumer base.

[1] Ranked 42nd on the “Top 100 Premium Spirits Brands Worldwide” list in 2009 by IMPACT magazine, a leading source for sales dataon the global alcoholic beverage industry, Russian Standard Vodka has sold over 2.2million cases in 2009 Worldwide and is now available in over 75 countries.

mcm media Chief Executive, Mr Simon Joyce, was delighted to unveil the new partnership and event today, saying “Russian Standard Vodka Live At The Chapel is an  opportunity to showcase yet another incredible live music event. Russia Standard  Vodka’s commitment to music makes the company a perfect partner and I have no  doubt music fans nationwide will be blown away by what we have in store for The Chapel this year”.

Senior Brand and Business Manager of Beam Global (Aust.), Mr Andrew Skehan, echoed this sentiment, saying “Russian Standard Vodka is a brand that embodies authentic and original experiences, and we are pleased that Russian Standard Vodka Live At The Chapel will bring real music experiences to thousands of fans in Australia.” Russian Standard Vodka Live at the Chapel will be engaging fans on Facebook® to generate discussion around the artists that they would most like to see perform at future ‘Chapel’ events. Event updates and ticket giveaways will also be available on Facebook and at liveatthechapel.com.au.

Stay tuned for more information about how to win tickets from Russian Standard Vodka.

Source: MCM press release


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.