MCMPR welcomes Acne Studios and Smeg Australia to client portfolio
Integrated comms agency MCMPR has kicked off 2025 with two iconic brands as new clients – Acne Studios and Smeg Australia.
Reaffirming the agency’s drive in the spheres of luxury, fashion, beauty, lifestyle, and retail, MCMPR will deliver integrated service models for the the new accounts, placing the brands at the forefront of an ever-changing landscape.
Acne Studios, a Stockholm-founded global fashion house, has been operating in Australia since 2010. The brand has tasked MCMPR to scale its presence and visibility in the ANZ market, with the agency’s showroom, product placement, and international event services playing an integral part of the localised strategy.
Meanwhile, Italian brand Smeg Australia has appointed the agency as its long-term partner following the successful launch of the Smeg x Dolce&Gabbana collection, which was led by MCMPR in late 2024.
“We are endlessly energised by the opportunity to bring to life the ambitions of some of the world’s best brands and are grateful to have the trust and partnership of both Acne Studios and Smeg Australia – both leaders in their respective categories,” said Marie-Claude Mallat, founder and director of MCMPR.
“These wins are a testament to the exceptional results and world-class service delivered by our team and are a reflection of the demand we’re seeing for integrated service and strategy with a focus on experiential events, partnerships, talent and communications.”
Other growth areas of the business include partnerships and experiences. In the past year MCMPR projects included Montblanc’s Meistersuck 100 years celebration; Zimmermann’s St Barth’s launch; PE Nation’s rebrand revealed at Australian Fashion Week; and Net-A-Porter’s collaboration with Vogue Codes.
The frank green partnership with Christopher Esber, facilitated by MCMPR, sold out and restocked in January this year due to customer demand.
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Lauren McNamara is the associate editor at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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