McMullen channels James Bond in Ford Kuga ad
Ford’s sponsorship of Nine’s The Voice sees hosts Darren McMullen and Faustina ‘Fuzzy’ Agolley feature in a James Bond-inspired ad to promote the Kuga.
In a nod towards Bond quartermaster Q’s “Do pay attention 007” line, the ad features a similar character saying the same thing to McMullen, before later adding in another nod towards Bond movies, “Try to bring it back in one piece”.
Ford’s long time ad agency is JWT although this ad was created by Nine’s in-house production team 9mm.
The ad may raise eyebrows with the rights holders of the James Bond franchise. Although Bond drove a Ford Mondeo in Casino Royale, he returned to his Aston Martin in the most recent movie Skyfall.