MCN appoints Daniella Serhan as partnerships director
Multi-Channel Network (MCN) today announced the appointment of Daniella Serhan as partnerships director. In the role, Serhan will oversee the delivery of campaigns between MCN, channel partners and advertisers.
In addition to her work with MCN’s partner portfolio, she will be assisting with the deployment of MCN’s out-of-home assets.
Serhan has been with MCN since 2016
“Daniella is a leader who delivers a balance of great strategic thinking, whilst understanding the finer details to achieve brands’ objectives,” said CEO Mark Frain, to whom Serhan will report.
“During her time with MCN, Dan and her team [have] developed many campaigns which were nominated for industry awards and pushed the boundaries of integration, and she has a strong track record of delivering record breaking revenue for channel partners.”
Serhan has been with MCN since 2016, previously heading up the Network Ten brand. She has over 15 years’ experience in television, with previous roles at Foxtel and Network Ten in a partnerships and sales capacity.
“In 2019, the advertising landscape is evolving faster than ever, and the partnership model is becoming more and more important for both brands and channels,” Serhan said.
“I’m thrilled to be taking on this role at a time when MCN is perfectly positioned to help brands, agencies and channel partners leverage the power of integration and innovation to deliver fantastic viewer experiences, and solid commercial results.”
MCN’s global partner portfolio includes BBC, Discovery, NBCU, Fox Networks Group, Viacom and Turner.
Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.
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