MCN expand online reach with Eventfinder.com.au
Multi Channel Network (MCN) will represent Eventfinder.com.au, adding the website to its online network today.
The announcement:
Multi Channel Network (MCN) will represent Australia’s fastest growing events guide and ticketing business, Eventfinder.com.au, adding the website to its online network, effective today.
The site was previously represented by Yahoo7! and is the twelfth online platform MCN have integrated into their digital network in the past 12 months.
Eventfinder.com.au provides users with information and tickets to cultural and music events around Australia. The site, which is owned by the Entertainment Media Group, receives over 500,000 visitors every month and includes personalisation features allowing users to select and share events of interest. Members can also post reviews and gain access to competitions and special ticket offers for concerts and events.
MCN Strategic Integration Director Elizabeth Minogue said the deal is part of the company’s plan to grow its portfolio of online platforms that align with MCN’s core communities of interest.
“MCN specialises in offering advertising solutions that are focussed around communities of interest. Eventfinder.com.au is another channel for brands to interact with consumers who are interested in music, sport, entertainment and lifestyle,” she said.
“Globally, mobile ad spend represents around 14.2% of all digital revenue, and here in Australia mobile is becoming increasingly important. Eventfinder.com.au offers a market-leading mobile experience to consumers, and we look forward to building upon this by rolling out innovative campaigns in the very near future.”
Eventfinder.com.au CEO, Mark Dalgleish added: “We’re excited to be part of the MCN network and to be working on projects that connect brands to our users more effectively. Eventfinder.com.au users are planning their entertainment and purchasing tickets to local and interstate events while online or on their mobiles, so getting the right brands and offers in front of them at the right time is a win-win for everyone.”
Advertiser opportunities for the site include brand partnerships, content licensing and event ticketing.
Source: Launch Management Group media release
