M&C’s Make appoints creative technologist

M&C Saatchi’s digital production agency Make has created the new role of creative technologist and appointed London-based digital operator James Bush to the position.

The appointment comes after Australia had not one entrant in the running for the Cyber Lions shortlist at Cannes with some pointing to the absence of creative technologists from most agencies.

In a guest post on Mumbrella today, Ashadi Hopper, national digital ECD at JWT and an Australian jury member at Cannes said: “Most of entries we’ve seen from Australia have been advertising led. But the work that’s winning at Cannes has been technology led.”

Bush joins M&C after 13 years in the digital arena, from production, to adland holding digital director roles as well as founding and running his own companies. Most recently Bush was technical director at London hotshot Stinkdigital, working across brands such as Nike, RayBan and CNN.