McWhopper continues winning making Y&R NZ Agency of the Year at AWARD Awards
Y&R New Zealand has dominated the AWARD Awards, being named agency of the year and taking home best in show for its McWhopper campaign for Burger King and Peace One Day.
The NZ agency won a total of nine gold pencils across PR, direct marketing, digital, creative innovation, promotion & experiential and branded entertainment and content.
Eight of the awards were for the McWhopper campaign, while the agency snared another gold for its Living Memories campaign for Brake.
M&C Saatchi was the second most successful agency on the night, winning five gold, while GPY&R in Brisbane and Melbourne shared four.
On the back of the bold challenge to McDonald’s to create the McWhopper, Burger King was named client of the year ahead of Mars Australia and New Zealand and The Blue Ball Foundation.
BBDO was named the Network of the Year ahead of Y&R.
The award for creative of the year went to Collenso BBDO copywriter Simon Vicars.
Chairman of AWARD, Wilf Sweetland, said that the results showed that creative in Australia and New Zealand was in a healthy state.
“For the second year running, 32 gold pencils have been awarded – a figure which bears testament to the outstanding level of talent in the Asia Pacific region,” Sweetland said.
“This is an exciting year for the AWARD Awards as we join forces with Semi Permanent festival of creativity and design for the first time, and we are delighted to be sharing such an impressive showcase of creative work from our industry.”
The 37th AWARD Awards Chairs include: Chair of Creative Innovation, Integrated Campaign, Market Disruption & Product/Service Development and Creativity for Good, Damon Stapleton (DDB), Chair of Direct Marketing, Guy Roberts (Saatchi & Saatchi), Chair of Craft in Advertising – Film, David Ponce de Leon (Ogilvy), Chair of Film & Video, Cam Blackley (BMF), Chair of Craft in Advertising – Print/Typography/Illustration, Christy Peacock (Whybin\TBWA), Chair of Print and Poster & Outdoor, Vince Lagana (Leo Burnett), Chair of Radio, Richard Muntz (J. Walter Thompson/Bluehive), Chair of Digital and Craft in Advertising – Digital, Simon Bagnasco (DDB), Chair of Design, Linda Jukic (Hulsbosch), Chair of Branded Entertainment & Content, Rebecca Carrasco (Facebook) and Chair of Promotion & Experiential and PR, Tara Ford (Whybin\TBWA).
Agency of the Year – Top 5
1) Y&R New Zealand
2) Colenso BBDO
3) M&C Saatchi Sydney
4) Leo Burnett Sydney
5) Leo Burnett Melbourne
Production Company of the Year – Top 5
1) Revolver/Will O’Rourke
2) Goodoil Films
3) FINCH
4) Flying Fish
5) The Sweet Shop
Client of the Year – Top 5
1) Burger King
2) Mars Australia and New Zealand
3) Blue Ball Foundation
4) Wellington Zoo Trust
5) WWF – Australia
Network of the Year – Top 5
1) BBDO
2) Y&R
3) Leo Burnett
4) DDB
5) M&C Saatchi
Creative of the Year
Simon Vicars
Agency: Colenso BBDO
Best in Show
Title: McWhopper
Agency: Y&R New Zealand
Client: Burger King / Peace One Day
Gold Winners
- Category: Film and Video
- Subcategory: Television Commercial, Individual – Over 30 seconds
Title: Richie’s BBQ
Agency: The Monkeys
Client: Meat & Livestock Australia
- Category: Film and Video
- Subcategory: Television Commercial, Individual – Over 30 seconds
Title: Deng Adut
Company: FINCH
Client: Western Sydney University
- Category: Film and Video
- Subcategory: Charity, Individual. Any Length
Title: Game of Balls
Company: M&C Saatchi
Client: Blue Ball Foundation
- Category: Integrated Campaign
- Subcategory: Integrated Campaign
Title: Brewtroleum
Company: Colenso BBDO
Client: DB Breweries
- Category: Poster and Outdoor
- Subcategory: Interactive and/or Moving Outdoor, Individual
Title: Unforgotten Soldiers
Company: DDB Group New Zealand
Client: SKY TV – History Channel
- Category: PR
- Subcategory: Best Integrated Campaign Led by PR
Title: McWhopper
Company: Y&R New Zealand
Client: Burger King / Peace One Day
- Category: Radio
- Subcategory: Production In Radio, Individual
Title: Meet the Locals – Meet the Alligators
Company: Clemenger BBDO Wellington
Client: Wellington Zoo Trust
- Category: Radio
- Subcategory: Production In Radio, Individual
Title: Meet the Locals – Meet the Bears
Company: Clemenger BBDO Wellington
Client: Wellington Zoo Trust
- Category: Radio
- Subcategory: Production In Radio, Individual
Title: Meet the Locals – Meet the Fire Ants
Company: Clemenger BBDO Wellington
Client: Wellington Zoo Trust
- Category: Direct Marketing
- Subcategory: Direct Response Advertising, Individual
Title: McWhopper
Company: Y&R New Zealand
Client: Burger King / Peace One Day
- Category: Direct Marketing
- Subcategory: Direct Response Advertising, Individual
Title: Reverse April Fools’
Company: DDB Group New Zealand
Client: BMW
- Category: Direct Marketing
- Subcategory: Charity, Individual
Title: Game of Balls
Company: M&C Saatchi
Client: Blue Ball Foundation
- Category: Direct Marketing
- Subcategory: Charity, Individual
Title: Melanoma Likes Me
Company: GPY&R Brisbane/Melbourne
Client: Melanoma Patients Australia
- Category: Direct Marketing
- Subcategory: Integrated Solutions
Title: McWhopper
Company: Y&R New Zealand
Client: Burger King / Peace One Day
- Category: Direct Marketing
- Subcategory: Digital Direct Response, Individual
Title: McWhopper
Company: Y&R New Zealand
Client: Burger King / Peace One Day
- Category: Design
- Subcategory: Integrated Design
Title: Just
Company: Leo Burnett Sydney
Client: WWF – Australia
- Category: Design
- Subcategory: Innovative Typography, Individual
Title: The Underwater Billboard
Company: Clemenger BBDO Sydney
Client: Keep Australia Fishing
- Category: Digital
- Subcategory: Digital Campaign – Business to Consumer
Title: Great Chinese Names for Great Britain
Company: Ogilvy Beijing
Client: Visit Britain
- Category: Digital
- Subcategory: Digital Campaign – Business to Business
Title: McWhopper
Company: Y&R New Zealand
Client: Burger King / Peace One Day
- Category: Digital
- Subcategory: Mobile – Other
Title: PEDIGREE Found
Company: Colenso BBDO
Client: MARS
- Category: Digital
- Subcategory: Online Film – Charity
Title: Game of Balls
Company: M&aC Saatchi
Client: Blue Ball Foundation
- Category: Digital
- Subcategory: Social Media, Charity
Title: Melanoma Likes Me
Company: GPY&R Brisbane/Melbourne
Client: Melanoma Patients Australia
- Category: Creative Innovation
- Subcategory: Conceptual Innovation
Title: McWhopper
Company: Y&R New Zealand
Client: Burger King / Peace One Day
- Category: Promotion and Experiential
- Subcategory: Best use of Experiential Marketing in a Promotional Campaign
Title: Brewtroleum
Company: Colenso BBDO
Client: DB Breweries
- Category: Promotion and Experiential
- Subcategory: Best New Product Launch and Re-Launch or Multi-Product Promotion at Retail
Title: McWhopper
Company: Y&R New Zealand
Client: Burger King / Peace One Day
- Category: Promotion and Experiential
- Subcategory: Best Use of Promotional and Experiential Marketing in a Charity Campaign
Title: Melanoma Likes Me
Company: GPY&R Brisbane/Melbourne
Client: Melanoma Patients Australia
- Category: Promotion and Experiential
- Subcategory: Best Use of Promotional and Experiential Marketing in a Charity Campaign
Title: Game of Balls
Company: M&C Saatchi
Client: Blue Ball Foundation
- Category: Branded Entertainment & Content
- Subcategory: Use Generated
Title: McWhopper
Company: Y&R New Zealand
Client: Burger King / Peace One Day
- Category: Branded Entertainment & Content
- Subcategory: Charity
Title: Living Memories
Company: Y&R New Zealand
Client: Brake
- Category: Branded Entertainment & Content
- Subcategory: Entertainment – Charity
Title: Game of Balls
Company: M&C Saatchi
Client: Blue Ball Foundation
- Category: Branded Entertainment & Content
- Subcategory: Experiential – Installation
Title: Unforgotten Soldiers
Company: DDB Group New Zealand
Client: SKY TV – History Channel
- Category: Creativity for Good
- Subcategory: Advertising & Marketing Communications
Title: Melanoma Likes Me
Company: GPY&R Brisbane/Melbourne
Client: Melanoma Patients Australia
