McWilliam’s Wines returns to Sydney train stations in new integrated campaign

August 2, 2023 9:11

In its first major campaign for its age-specific Hanwood Estate range, McWilliam’s Wines is bringing out-of-home (OOH) placements across Sydney’s CBD train stations back, paying homage to its original neon-lit advertisement at Central Station’s Grand Concourse.

The campaign also features a new TVC, ‘It’s About Time’, developed by the brand’s in-house team.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.